@sir Makes me think about that video on Web Obesity:

https://www.webdirections.org/blog/the-website-obesity-crisis/

@sir Denham's Dentrifice

@sir it's been tried. People at Google invented half these techniques and shipped open source tools to make websites smaller/faster. Invented new kinds of compression, improved protocols, etc. Their tech evangelists published articles with good techniques. NY Times is not terrible because their webdevs don't know how to do better. This is structural, you have to look at incentives. AMP devs decided asking nicely won't change things, got buy-in for mobile incentives.